Hwa Fong signs sponsorship agreement with global bike legend Hans Rey | Jan. 5th, 2015
Hwa Fong Rubber announced a partnership with international legendary mountain biker, Hans Rey. Hans will play an important role helping Hwa Fong to develop its own Duro brand for the global market. With over 30 year experience as an extreme sports athlete and professional mountain biker, Hans Rey will bring his knowledge and expertise to both the R&D and marketing departments.
Hwa Fong has been devoted to the tire industry for nearly 70 years, especially on two wheeled vehicles with over 300 bicycle/moto tire designs. Hwa Fong recognizes Hans Rey’s accomplishments and contributions to the sport of mountain biking and is partnering with him to further develop and promote the Duro brand over the coming years.
“Hwa Fong rivals other high quality tire companies; we also make tires for many recognized quality brands that do not have their own manufacturing facility. In the past, however, we have not been able to present our products to the international market to their full potential. We hope we can change this through our relationship with Hans Rey who will promote the Hwa Fong own brand – DURO to the world. In addition, taking on board Hans Rey’s advice and recommendations; we aim to provide both better tires and better service to our customers,” said Roger Luo, the manager of the Department of Export, Hwa Fong Rubber.
To keep developing high-end products is not our only goal, we would also like to achieve a larger standing in the world market. With our sponsorship of Hans Rey, we will have access to a source of advice for consulting with the R&D department to develop, improve and test products before they enter the market-place. There is also the possibility of working with Hans on his own signature tire in the near future.
Hans Rey, a former Trials World Champion, is one of the pioneers of Mountain Biking, has kept a high profile for nearly 3 decades as a global icon and ambassador of the sport with his adventure trips, constant media presence and Wheels 4 Life charity. He was inducted to the Mountain Bike Hall of Fame in 1999. “ I am very excited to be working with Duro Tires, their experience and know-how in the tire business is very valuable, they have been making bicycle tires for many years. And I’m excited to help them take their high performance tire line to the next level. ” said Hans Rey.
Hwa Fong Rubber, established in 1945, is a 70 year old public company in Taiwan making different kind of tires including bike tires, motor/scooter tires, agriculture/Industrial tires and radial tires. Hwa Fong has 8 branches in Taiwan, China, Thailand and America and sells its products throughout the world. Not only technical collaboration with Japanese Sumitomo Rubber but also horizontal alliances with many well known international companies. Hwa Fong is also the general agency of German Continental motor tire in Taiwan.
Hans Rey is also sponsored by GT Bicycles, Adidas Outdoor, Luk Clutches, Livigno Mountain Resort, Fox Shox, Crankbrothers, iXS protection, Clif Bar, Muc-Off, Deuter packs, Adidas Eyewear, SQ-Lab saddles/grips, Shimano.