Rider: Kabir Dhillon | Words & Photography: Vineet Sharma
Also featured in ISSUE 11 – Sept 2012
Mafiabikes is the brain child of Stomp Racing LTD, a UK company formed in 2004 & now holding various in house brands for off road motorcycles & bicycles with a clear emphasis on extreme sports. Two years ago, Managing director Marc Brotherton noticed a clear gap in the market for a quality entry level BMX that looked & performed like a high end complete/custom bike. The only bikes available in the lower end of the price bracket were ancient looking flatland bikes, the majority of which were sold by big-box retailers in the UK such as Halfords, walmart, Argos etc. In Marc’s mind it was not necessary for these bikes to look so bad, it was simply a case of attention to detail design & component selection & for similar money, a far more up to date looking & performing bike could be produced.
Marc then decided to take a brave step in marketing the bikes without a BMX team & solely online from eBay & his website i.e. a direct brand with no middlemen, from factory to retail. Using facebook giveaways and educational BMX videos as promotion Mafiabikes quickly became recognised in the market & the bikes started to fly out of the warehouse. The bikes sold so fast in fact that Stomp Racing were taken by surprise. The 1st 500 bikes sold out within 6 weeks of landing. Considering this was a completely new brand, with no shops or traditional marketing strategy, this was rapid selling. Unfortunately, due to the sudden success there was then a large gap of 4 months before more stock could be landed to the UK. By the end of 2011 & only 8 months after the brand launched more than 5,000 bikes had been sold. In 2012 Mafiabikes is set to double that sales figure with an estimated 10,000 bikes sales 95% of which will be into the UK.
Marc hopes he can attract others interested in the brand ethos, ‘from factory to retail’ & attract interested business’s around the world to take on the brand and be part of the Mafiabikes success story.
The Clip2 was sent to us directly from Mafiabikes head quarter in the UK and we assembled it without wasting any time and we were all ready to ride and check the classy looking BMX. The first day was spent riding the bike brakeless around the city and almost crashing into the crowd which was already attracted to the bright white bike which is visible from a long distance. Mafiabikes Clip 2 can be a very good choice of serious BMX riders who want to shred in urban areas or park. The Clip2 is designed to face them all.
The 20.5 inch TT hi tensile steel frame is strong and reasonably light weight. The next best thing we found on the bike was the super wide handle bar which is 29″ wide and 8.8″ high. This combination made the handling way better than other BMX bikes ridden before here. Other components on the bike are neatly designed and are as good as any high end BMX bike in the Indian market. Taper blade threadless forks, internal sealed headset, Spanish sealed BB, Samox 3-piece 4130 crank set, 25T alloy front sprocket, 9T sealed driver, alloy 36h rear hub 32h front hub (14mm axle rear, 10mm axle front). Alex Y303 front rim, double wall 6061 rear rim, KMC chrome finish chain and Seriously FAT innova 2.3” tyres (fr&rr) make the Clip2 a perfect package. The brakes are optional feature, and we decided to install the brakes the next day. The brakes were easy to install and adjust and come with a clear pad and whole lot of instructions that can’t make you go wrong.
The bike rolls really fast and smooth and our bike trasher/tester Kabir was really impressed the way bike performs and handles all the whips, hops and drops. The Kraton rubber grips were very comfortable and wide and can be good for longer rides too. The Kevelar covered padded seat with integral alloy post did not give up after couple of minor falls. We loved the seat!
After spending almost a week riding the bike we can bet that Mafiabikes Clip2 can take a lot of punishment and is an excellent all rounder and a head turner for sure.
Mafiabikes, which has set the industry standard in 2011 for affordable BMX style & specification is currently not available in India, but they are looking forward to enter the Indian market with right people who can represent their bikes in the growing Indian BMX market.
Check out www.mafiabikes.com for full range of bikes