BC Bike Race partners with Pearl Izumi

Pearl Izumi has been constructing some of the world’s best cycling clothing for over 60 years, right from the beginning with a small operation in 1950’s Japan. ‘The human machine is the most perfect machine ever created. Empowering that machine to go faster, farther, and longer than it has ever gone before is what Pearl Izumi strives for.’ It’s this powerful belief and their strong legacy that makes the two companies such a perfect and complementary fit. Marketing Manager, Pearl Izumi Canada, David Blondel sees the sponsorship as a natural fit. “Throughout the…

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Cycle, Fitness & Outdoor Sports Expo 2015

The 3rd   version of India International Cycle, Fitness & Outdoor Sports Expo started on 3rd March in Ludhiana which is arguably the largest hub for bicycles in Asia.  The bicycle industries of Ludhiana feed to more than 50% of India’s bicycle consumption which is over 10 million, each year. The quality of this bike show is nowhere close to other bike expos that take place in China or other countries but it has definitely improved compared to its previous events. More exhibitors were present this time including China and France…

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