Gnarly Bikes DH Concept by Erik Habermann

2019 is here and we are getting closer back to the future… every year while riding our simple or “not so simple” mountain bikes. These bikes have evolved so much since their birth and the progression continues till date with more and more innovative standards and more. However there are not even handful of individuals who think way ahead and innovate radical concepts which you may ride in coming years. Meet Erik Habermann. A product designer and a mountain biker from Berlin. Erik studied product design in Potsdam and then…

Read More

Loïc Bruni x ilabb

ilabb are stoked to announce our collaboration with World Champion downhill mountain biker Loïc Bruni of France. At just 21 years old, Loïc is already a big name in the mountain biking scene and has just come off an incredible back-to-back win at the Rotorua installation of Crankworx. Loïc was born with mountain biking in his blood. With his father being one of the European pioneer’s of the sport, it is easy to see he was destined for greatness. Naturally, he started young and picked up experience in the junior series on the…

Read More