Launched: Eminent Cycles

Today, Eminent Cycles, announced the debut of both their brand and a groundbreaking new mountain bike model, the HASTE. The HASTE is a lightweight, carbon, enduro bike that brings several innovations to the table, including floating rear shock and rear brake. While Eminent’s founders, Kevin Sigismondo and Jeff Soncrant, note that the HASTE offers top-in- class performance, both contend that their brand is dedicated to more than merely building elite-level bikes. “It’s more than simply owning a great bike,” says Sigismondo, “It’s about providing Eminent riders with an elite level…

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