Elements of Victory

Of all the events we attend every year, nothing makes us quite as proud as BC Bike Race. A seven-day international stage race, it’s amazing to see so many people from all over the world enjoying our backyard’s choicest trails. It’s a tour of British Columbia’s rugged coast, and some of the world’s most challenging cross country singletrack—all explored while camping between the Pacific Ocean and the coastal mountain ranges. This year’s 10th annual BC Bike Race was the perfect occasion to give our updated Element platform some real-world marathon…

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Rocky Mountain Element

In Your Element This is the result of over two decades at the front of the pack. The new Element features more efficient suspension performance, refined marathon geometry, Ride-9™ adjustability, and room for two bottles inside the front triangle. The smallest details were examined in search of point-n-shoot rigidity and unrivalled speed. “This new Element is a full-on XC marathon weapon, but with the confidence of a trail bike” said product director Alex Cogger. “People used to show up to BC Bike Race expecting to grind fire roads all day, only to walk the descents and snap their…

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