BC Bike Race partners with Pearl Izumi

Pearl Izumi has been constructing some of the world’s best cycling clothing for over 60 years, right from the beginning with a small operation in 1950’s Japan. ‘The human machine is the most perfect machine ever created. Empowering that machine to go faster, farther, and longer than it has ever gone before is what Pearl Izumi strives for.’ It’s this powerful belief and their strong legacy that makes the two companies such a perfect and complementary fit. Marketing Manager, Pearl Izumi Canada, David Blondel sees the sponsorship as a natural fit. “Throughout the…

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