Loïc Bruni x ilabb

ilabb are stoked to announce our collaboration with World Champion downhill mountain biker Loïc Bruni of France. At just 21 years old, Loïc is already a big name in the mountain biking scene and has just come off an incredible back-to-back win at the Rotorua installation of Crankworx. Loïc was born with mountain biking in his blood. With his father being one of the European pioneer’s of the sport, it is easy to see he was destined for greatness. Naturally, he started young and picked up experience in the junior series on the…

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